12
Feedback Cycle
Clockwise · Iteration order
Dashed · Knowledge reads & writes
Keep trial findings for the next iteration
Example product iteration: collect feedback, form a hypothesis, run a small trial, assess results, then collect again. Results are written to a knowledge base and read when forming the next hypothesis. Four solid arrows show clockwise iteration; dashed arrows show knowledge reads and writes. The central glass area is the knowledge base. No quantitative strength or positive/negative feedback signs are added.
Collect feedback
01
Form a hypothesis
02
Run a small trial
03
Assess results
04
Knowledge base
For the next iteration
Write findings
Read evidence